A Content Management System (CMS), is a Software Application that allows Users to Build
and Manage a Website without having to Code it from scratch, or know how to Code at all. With a
CMS, you can Create, Manage, Modify, and Publish Content in a User-Friendly Interface. A CMS may
also provide Tools for Personalization, or One-to-One Marketing. One-to-One Marketing is the
Ability of a Website to Tailor its Content and Advertising to a User's Specific Characteristics
using Information a User Provides or a Website gathers. For example, if a user searches for
Digital Cameras in Major Search engines -- such as Google -- Advertising Banners may feature
Businesses that sell Digital Cameras Instead of Businesses that sell Gardening Products.